For the 2021 Winter Holiday Card, we wanted to create a card that was interactive and light-hearted. We created a card out of 100% recycled and compostable materials. The card then had cut outs of various parts of a paper tree that recipients could push out of the card to make a 3-D holiday tree for their desks. Our hope was that this would be a short activity that breaks up the work day during the holiday, and that people could showcase the card in a different way on their desks.
The final mailed piece was a folded double-sided piece resembling a small table tent. These were mailed out to our clients, partners, current and former employees in our primary markets of health care, higher education, workplace, and high-tech throughout the Midwest.
Primary tools used: InDesign + Illustrator + Photoshop