CKO Kickboxing in Omaha, Nebraska, is a fitness center that specializes in kickboxing workouts designed for people of all fitness levels. The gym is known for its energetic atmosphere and community-focused approach, encouraging members to achieve their fitness goals while having fun. CKO offers high energy fitness classes and promotes wellness. May of 2019, I had the amazing opportunity to work for CKO Kickboxing Omaha as a social media intern.
My roles included photography, photo and video editing, creating graphics, daily posts, writing creative content, and managing CKO’s social media platforms. For Instagram, I strategically planned each post to match the feed’s aesthetic by creating a customized Lightroom preset for each photo. This aided in promoting brand professionalism and consistency on the Instagram page as a whole. I also created graphics for Instagram story highlights and made sure they were always updated for members.
Over the course my eight month internship, CKO increased its following by 64%. Through postings and interactions on Instagram and Facebook, I was able to establish relationships, gain followers, and influence people to join CKO.
Through this hands-on learning experience, I gained further knowledge about the creative suite. I primarily used Lightroom, InDesign, and Photoshop.