This group project aimed to create an engaging and interactive environmental graphic installation within the College of Design, utilizing original artwork from students. We were inspired by a common concern among entry-level designers: “What career paths are available in design? Where do I begin?”
We began by conducting extensive research into various areas of graphic design, meticulously documenting our findings on each career path. To gather real-world insights, we surveyed all students in the program about their “dream jobs” within graphic design. Using this data, we conceptualized the most effective way to present this information visually. The result was an interactive flow chart that invites viewers to step into a doorway and absorb information from all angles. The experience begins with the prompt, “What interests you?” From there, each viewer’s unique interests guide them through the flow chart in a personalized order, emphasizing that every designer’s path is distinct.
We felt that this immersive experience not only provides valuable career insights but also demonstrates the diverse possibilities within graphic design. It serves as both an informational tool and a reflection of the varied journeys designers can embark upon.
Primary tools utilized: Adobe InDesign, Illustrator, and Photoshop