McCafe

The Marketing Store has many different brand partnerships. However, they work closely with McDonalds and McCafe. McCafe is a coffee-house style restaurant owned by McDonald’s. McCafe is promoted through the McDonald’s app and through individual social media platforms.

 

During my internship, I had the privilege of working on the 2019 promotion called “Be a Brew-Gooder”. This promotion recognizes people doing good. It took place August 26th, 2019. I designed the hero, marketing, and twitter tiles for the promotion. After creating the tiles, I was able to mock up the digital mobile screens for the App.