Oak Lane

Oak Lake Candle Co. is a candle and gift shop located in the heart of Ames, Iowa. Oak Lane uses all-natural soy wax, phthalate-free fragrances, and a lead-free cotton wick. Everything they burn is clean and natural for you and your home.

 

In February 2020, I began working at Oak Lane Candle Co as a Graphic Design and Social Media Strategist. I managed Oak Lane’s social media platforms. My main focus was Instagram. My responsibilities included; staging and take all of the photos, photo editing, creating custom Lightroom presets, creating content, making Instagram graphics, daily posts, establishing new ways to gain viewers, and communicating with followers daily through social media to increase awareness and customer sales.

 

I was able to take creative lead in all of my photography endeavors. Through my launch of various giveaways and promotions Oak Lane gained over 1,000 followers.